The CHERR.IO platform is a B2B (business-to-business) platform that caters to charitable organizations by expanding their outreach, optimizing their fundraising processes, and rebuilding donor trust with builtin transparency mechanisms. We designed the platform on top of the Ethereum blockchain to ensure traceability of all transactions and full auditability. Using a voting mechanism, the decision power is given to the donors which lets them choose and control where their money should go in order to make the biggest impact. But, this technical improvement in execution is not enough for us. We want to go further. 
We want to disrupt the concept of charitable organizations and introduce a paradigm shift in how they work. To reduce and potentially eliminate campaign advertising costs, we propose a completely new approach. We recognize that all forms of charity are rooted in some form of self interest, be it for the thanks we get for good deeds done or just for that warm feeling we get inside. We want to reciprocate people’s charitable actions with rewards. Our idea is to remove the advertising need for traditional charitable campaigns and subsequently reduce the cost of the campaign by a significant margin. As such, the CHERR.IO community will take care of advertising via their social networks and will even be rewarded as a result. By reducing such overhead costs, the rewards go back into the community and more funds will be available for allocation to the actual beneficiaries. 
(Obtained from ICO Website)