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Universal Reward Protocol [URP]

ENDED: July 31, 2018

Transparency Details

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A loyalty rewards platform for e-commerce businesses.

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Executive Summary

Universal Reward Protocol (URP) is a new way for retailers and brands to interact directly and transparently with their shoppers, and automatically reward their behavior and data sharing in a personalized, efficient way. 
Through URP, retailers and brands can transparently acquire data that encompasses their shoppers’ online and offline behavior as a whole. This enables them to bridge the digital gap by engaging with shoppers directly across several communication channels. URP is a new performance marketing tool for retailers and brands.
Shoppers, in exchange, are rewarded for their engagement with universal tokens they can redeem through personalized offers and promotions. They have complete control over which data they share with which retailer, according to the trade-off between the level of personalization they are looking for and the privacy settings they choose
(Obtained from ICO Lite Paper)


Whitelist and KYC

This ICO has a whitelist and a KYC (Know Your Customer) policy. Mandatory for participating in the final sale


Venture Established

1st January 2015

The project or venture was started

Happened: 9 Years, 1 Months, 22 Days ago

Sale Starts

15th June 2018

The ICO/Token/Coin sale opens

Happened: 5 Years, 8 Months, 8 Days ago

Sale Ends

31st July 2018

The ICO/Token/Coin sale closes

Happened: 5 Years, 6 Months, 23 Days ago


23rd February 2024

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