Vuulr (pronounced View-lar) is building an infrastructure for the US$240b film & TV content industry; the largest global content rights marketplace supported by a digital supply chain built on blockchain.
What Problem Are We Trying To Solve?
Disney, Fox, Amazon, HBO, Facebook, Apple, your local broadcaster and others are all locked in a fierce battle for your attention - and the revenue it generates. The one thing they all agree on is that Content is King.
Globally, this industry spends US$240 billion p.a. on buying content, growing at 10% per year. Yet, they still do business the old way. Acquiring content takes 4-5 months and involves huge amounts of manual effort. 35-40% of that value is lost to the friction of the transaction today.
The US$62 billion Sponsorship industry is in a similar state. Deals between buyers and sellers take months to conclude, with little selection science and long drawn-out offline negotiations. This inefficiency presents an exciting opportunity for VUULR to develop a Blockchain-based solution to reinvent how the industry operates. Vuulr’s Platform uses a two-pronged approach to create the new broadcast content economy:
How Will We Solve This Problem?
The VUULR MARKETPLACE --- will bring content owners, buyers, and sponsors (brands) together digitally. It will enable content rights to be transacted globally, accelerating a process that takes months to complete offline today, into one that can be completed online in less than a day.
The VUULR SUPPLY CHAIN --- built on the Ethereum Blockchain, will provide a trustable protocol, a distributed data layer, and a suite of dApps for managing and securing the industry’s key data as a single shared ledger. The Vuulr Supply Chain is an implementation of the industry-accepted MovieLabs Digital Distribution Framework (MDDF).
The VUULR REWARDS PROGRAM --- engages film and TV fans to enable them to monetize their passion for entertainment content. Fans can earn VUU tokens when they help with the translation and validation of the metadata essential to support the industry, in the delivery of the content to consumers.
In addition to transforming the way the industry works today, Vuulr’s Blockchain-based approach will unlock new opportunities for the industry, e.g. new revenue-sharing models enabled by a single shared, and trusted view of what the audience is watching

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