We started a B2B digital voucher redemption service provider business since 2015 in China. Our mission is to make loyalty point and gift voucher being used as a currency. As a result, a redemption & settlement platform, called alaDing (阿拉订), was developed using mobile internet technology and allow the user to redeem almost anything under the sky. As blockchain has emerged as a good technology, we are upgrading the platform and therefore Atlas project is born.

Atlas platform aggregates all the various loyalty point and a gift voucher from enterprise such as bank, insurance company, telecoms, airline, corporation, etc. At the same time, we integrate with offline retailer’s POS (Point of Sales) system and online service provider. Offline retailer includes a convenience store, supermarket, store chain, etc. and online service provider includes an online store, value-added service such as mobile phone top-up, utility bill, ticketing, traffic fine, etc.

Through Atlas digital voucher, enterprise’s user can use his/her loyalty point and a gift voucher to redeem both offline and online goods and services. Our strength is in the convenience store and supermarket where immediate gratification is achieved as compared to waiting for days for online goods to be delivered.

This business has grown rapidly and reaches about US$ 4 million (RMB 28 million) of monthly revenue recently. This is in contrast to about US$ 206,000 (RMB 1.4 million) of monthly revenue in 2015.

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