Currently, the vast majority of money spent on games is on virtual items or downloadable content (DLC). In 2017, it was 78% of the total gaming revenue - approximately $80 billion.
DLCs and virtual goods are critical for monetization and revenue for game makers, but what most consumers are faced with (or even unaware of) is that all downloadable content is fully-owned by the game publisher. Game-makers only grants the right to use, but not to own and any trading or reselling of content is usually prohibited or highly restricted.
The strict T&Cs for virtual/downloadable content haven’t stopped players from finding ways to trade unique and rare in-game items and create vibrant but illicit grey-markets to convert digital assets into cold hard cash. While this can help drive demand and subscribers, it also exposes gamers and game-makers to fraud and lost revenues (and the loss of real money in the case of the gamer).
This is where Hoard thinks we can do better and offer game makers an incentive to change their mindset with new revenue streams for their games and DLCs—and in doing so gives gamers the same rights they have if they purchase something in the real world.
All of this is made possible with the emergence of blockchain technology. It's decentralized, secure and immutable nature allows “trustless circulation” of tokenized digital content which enables new revenue and monetization streams for game economies.  

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