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Papyrus [PRP]

ENDED: November 02, 2017
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Description

Papyrus is an open-source scalable blockchain platform specifically designed to fight all the issues of the digital advertising market - fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. Unlike other existing blockchains Papyrus has unique features that make it a feasible solution for practical adoption: ...Read More


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ICO Link

https://papyrus.global/

Sectors

Marketing

Executive Summary

Digital advertising market of $229B is plagued by fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. According to a survey of senior ad buyers worldwide, these issues are top of advertiser concerns. Digital advertising market right now is in a pain and requires a solution that will improve its efficiency saving billions of USD by making business relationships and payments reconciliation transparent to supply chain participants.
Papyrus is the world’s first scalable blockchain protocol specifically designed to fight all digital advertising issues - fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. Unlike other existing blockchains it has unique features that make it a feasible solution for practical adoption: low transaction costs, privacy management, execution of smart contracts based on a large volume of data.
On top of a blockchain, platform Papyrus provides decentralized monitoring and money flow management tools to digital advertisers and publishers, which help them to get visibility on third parties and ad agencies, fight fraud, control money streams and optimize supply chain efficiency. These tools cannot be manipulated by any parties: data for monitoring is stored immutably, money flow management rules are automatically enforced by smart contracts. For example, an advertiser can enforce automatic rules that say “fraudulent traffic won’t be paid for and brand safety violations will imply penalties for abusers”. Verifiers connected to the system provide data to verify these rules while blockchain guarantees their enforcement.By providing these tools Papyrus creates transparency, trust, and efficiency within the digital advertising supply chain. Papyrus is a neutral solution that doesn’t compete with ad platforms and service providers while brings benefits for all of them unless they are making money in a gray area.

Documents

whitepaper_en.pdf
TermsOfSale_en.pdf
AMLKYCPolicy_en.pdf
PrivacyPolicy.pdf

Whitelist and KYC

No Whitelist or KYC information provided

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The Team

Timeline

Sale Starts

12th October 2017

The ICO/Token/Coin sale opens

Happened: 7 Years, 1 Months, 10 Days ago

Sale Ends

2nd November 2017

The ICO/Token/Coin sale closes

Happened: 7 Years, 20 Days ago

TODAY

22nd November 2024

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Financial Information


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Ratings and Flags


Overall Rating

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